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Happy is Up, Sad is Down : 65 Metaphors for Design

By: (Author) Clara Husch , (Author) Diana Loffler , (Author) Jorn Hurtienne

Werezi Extended Catalogue
Delivery in 34 days

Ksh 3,600.00

Format: Hardback or Cased Book

ISBN-10: 9063695934

ISBN-13: 9789063695934

Publisher: BIS Publishers B.V.

Imprint: BIS Publishers B.V.

Country of Manufacture: TR

Country of Publication: GB

Publication Date: Sep 3rd, 2020

Print length: 304 Pages

Weight: 596 grams

Dimensions (height x width x thickness): 16.80 x 15.70 x 2.60 cms

Product Classification: Industrial / commercial art & design
Social, group or collective psychology

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We think, feel, and talk in metaphors. Why not use them for design? This book is meant to inspire designers and everyone curious about how the mind works.
We think, feel, and talk in metaphors.

Why not use them for design?
Feeling down? Cheer up! We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world.

Happy is Up, Sad is Down is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics, and advertising.
Metaphors show how to use space and physical attributes to convey abstract concepts like time and importance, emotions and social relations, political ideas and ethical values. This book is meant to inspire designers and everyone curious about how the mind works.

Get Happy is Up, Sad is Down by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by BIS Publishers B.V. and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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Mind, Body, & Spirit