Happy is Up, Sad is Down : 65 Metaphors for Design
Book Details
Format
Hardback or Cased Book
ISBN-10
9063695934
ISBN-13
9789063695934
Publisher
BIS Publishers B.V.
Imprint
BIS Publishers B.V.
Country of Manufacture
TR
Country of Publication
GB
Publication Date
Sep 3rd, 2020
Print length
304 Pages
Weight
596 grams
Dimensions
16.80 x 15.70 x 2.60 cms
Product Classification:
Industrial / commercial art & designSocial, group or collective psychology
Ksh 3,600.00
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We think, feel, and talk in metaphors. Why not use them for design? This book is meant to inspire designers and everyone curious about how the mind works.
We think, feel, and talk in metaphors.
Why not use them for design?
Feeling down? Cheer up! We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world.
Happy is Up, Sad is Down is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics, and advertising.
Metaphors show how to use space and physical attributes to convey abstract concepts like time and importance, emotions and social relations, political ideas and ethical values. This book is meant to inspire designers and everyone curious about how the mind works.
Why not use them for design?
Feeling down? Cheer up! We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world.
Happy is Up, Sad is Down is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics, and advertising.
Metaphors show how to use space and physical attributes to convey abstract concepts like time and importance, emotions and social relations, political ideas and ethical values. This book is meant to inspire designers and everyone curious about how the mind works.
Get Happy is Up, Sad is Down by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by BIS Publishers B.V. and it has pages.
