Hare & the Tortoise : An Informal Guide to Business Strategy
by
John Kay
Book Details
Format
Paperback / Softback
ISBN-10
0954809319
ISBN-13
9780954809317
Publisher
The Erasmus Press Ltd
Imprint
The Erasmus Press Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 10th, 2006
Print length
178 Pages
Weight
218 grams
Dimensions
21.40 x 12.90 x 1.70 cms
Product Classification:
Business strategy
Ksh 1,600.00
Publisher Out of Stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Most business books are bland or dull, or both. This volume is neither. John Kay combines insightful analysis with wit and verve. In this book, we meet heroes as diverse as Sun Tzu, Jacques Derrida, and Jack Welch. We study businesses as diverse as Honda Motors, the grandes marques of Champagne, and Jenners department store in Princes Street, Edinburgh. We learn why size doesn''t matter, why brakes are different from signals, how to value businesses, and why the author was wrong to tell students that Boeing''s position in the civil aircraft market was unassailable. In less than two hundred pages, John Kay provides a lively introduction to business strategy and a guide to many of the key issues in business today.
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