Harvard Business Review on Increasing Customer Loyalty
Book Details
Format
Paperback / Softback
Book Series
Harvard Business Review
ISBN-10
1422162524
ISBN-13
9781422162521
Publisher
Harvard Business Review Press
Imprint
Harvard Business Review Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 12th, 2011
Print length
240 Pages
Weight
230 grams
Dimensions
21.00 x 14.30 x 1.60 cms
Product Classification:
Management & management techniquesSales & marketing management
Ksh 2,900.00
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How do you keep your customers coming back - and get them to bring others? This collection of HBR articles helps you: turn angry customers into loyal advocates; get more people to recommend you; boost customer satisfaction by satisfying your employees; and, focus on profitable customers - whether they're loyal or not.
How do you keep your customers coming back-and get them to bring others?
If you need the best practices and ideas for making your
customers loyal and profitable--but don''t have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place.
This collection of HBR articles will help you:
- Turn angry customers into loyal advocates
- Get more people to recommend you
- Boost customer satisfaction by satisfying your employees
- Focus on profitable customers--whether they''re loyal or not
- Invest in the right CRM technology for your business
- Mine customer data for more effective marketing
- Increase your customers'' lifetime value
If you need the best practices and ideas for making your
customers loyal and profitable--but don''t have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place.
This collection of HBR articles will help you:
- Turn angry customers into loyal advocates
- Get more people to recommend you
- Boost customer satisfaction by satisfying your employees
- Focus on profitable customers--whether they''re loyal or not
- Invest in the right CRM technology for your business
- Mine customer data for more effective marketing
- Increase your customers'' lifetime value
Get Harvard Business Review on Increasing Customer Loyalty by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Harvard Business Review Press and it has pages.
