Hashtag Feminisms : Australian Media Feminists, Activism, and Digital Campaigns

This book focuses on feminist activist campaigns in the Australian context over the last decade, contending that the increased velocity of feminist discourse and engagement in the Australian mediascape represents a critical nexus for potential larger scale, feminist-led mass awareness campaigns.

«This fantastic book investigates the proliferation, power and changing nature of online feminist activism. The book critically focuses on the challenges and risks of online feminist activism, as well as the capacity of activist campaigns to achieve real, transformative change. Casey and Watson argue that although feminists should harness the power of hashtag and celebrity feminism, there are tensions, inequalities and power imbalances within feminism which must be navigated.

This book is a must-read, especially for activists, academics, victim-survivors and policymakers. It makes an important contribution to contemporary debates about the role of feminist digital activism across three key areas: raising public awareness of gender-based violence, contributing to cultural change, including changing norms, attitudes and behaviours, and shaping understandings of how gender, race, sexuality and other markers of difference intersect to shape experience. The book is a timely reminder that feminist activism is an important piece of the puzzle to preventing gender-based violence.»
(Professor Nicola Henry, RMIT University)

«Hashtag Feminisms is powerful. It is potent. It is engaging. This book offers momentum and transformation. It provides a pathway to our future, through courage, reflection, kindness and compassion.»
(Professor Tara Brabazon, Professor of Cultural Studies (Flinders University) / Professor of Higher Education (Massey University))

Broad-scale feminist consciousness continues to gain ground globally, as witnessed by the Women’s March, #MeToo, and #EnoughIsEnough in Australia. Aided by hashtag activism and media feminists, feminist campaigns have highlighted the need for change in cultural attitudes to issues such as gender-based violence. This book focuses on feminist campaigning in the Australian context over the last decade, contending the increased velocity of feminist discourse in the Australian mediascape represents a critical opportunity for larger scale, feminist-led mass awareness campaigns. The authors ask: what is it about hashtag activism and celebrity feminisms that may be most useful to (some) Australian feminists, and what are the challenges and potential risks of these forms of activism? Does such activism have substantive political or material effects? Or is this type of activism just echo chamber activism, which does little to address structural inequalities and, if so, might anything be salvaged?