Book Details
Format
Hardback or Cased Book
ISBN-10
363166477X
ISBN-13
9783631664773
Edition
New
Publisher
Peter Lang AG
Imprint
Peter Lang AG
Country of Manufacture
DE
Country of Publication
GB
Publication Date
May 26th, 2015
Print length
264 Pages
Weight
448 grams
Dimensions
21.70 x 15.40 x 2.10 cms
Ksh 10,950.00
Manufactured on Demand
Delivery in 29 days
Delivery Location
Delivery fee: Select location
Delivery in 29 days
Secure
Quality
Fast
The book studies the language of Restoration London irregular medical practitioners emerging from their printed handbills. Findings consist of the pragmatic features of quacks’ communication, including images, the strategic use of printing in advertising, and the detection of a previously unknown source of a well-spread anti-quack satiric broadsheet.
During the English Restoration, London unlicensed health carers printed handbills as the easiest way to advertise their medical practices. In order to increase our awareness of irregular medical practitioners as a cultural phenomenon and examine their language, two collections of handbills have been transcribed. The study analyses the lexicon used to address readers, the traits of orality in written communication as well as the places where proprietary medicines were sold. Furthermore it looks closely at the visual impact of some handbills and the role of anti-quack satire at the end of the seventeenth century.
Get Healing Words by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Peter Lang AG and it has pages.
