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Health and the Media
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Health and the Media : Essays on the Effects of Mass Communication

Book Details

Format Paperback / Softback
ISBN-10 1476663025
ISBN-13 9781476663029
Publisher McFarland & Co Inc
Imprint McFarland & Co Inc
Country of Manufacture US
Country of Publication GB
Publication Date Jun 9th, 2016
Print length 260 Pages
Weight 374 grams
Dimensions 15.30 x 23.00 x 1.70 cms
Product Classification: Communication studiesMedia studiesPublic health & preventive medicine
Ksh 5,500.00
Werezi Extended Catalogue 0 in stock

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This volume fills in a gap in the emerging field of media and health by including micro and macro-level oriented approaches of health and communication, based on multiple methodologies. The authors analyse the media and medicine from different perspectives. Interesting and revealing results emerge, which contribute to the re-evaluation of health communication and health literacy theories.

Analyzing the relationship between medicine and the media from different perspectives, these new essays fill a gap in this emerging field, providing new information on approaches to health communication and important reevaluations of health literacy theories.

The contributors discuss ideas and methodologies across a range of topics, including multifaceted health communication, media coverage of maternal health, the rhetoric of diagnosis in autoimmune illness, media representation of the sick in data-driven healthcare, and health news coverage in print media.

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