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Health Communication Message Design
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Health Communication Message Design : Theory and Practice

Book Details

Format Paperback / Softback
ISBN-10 1412986559
ISBN-13 9781412986557
Publisher SAGE Publications Inc
Imprint SAGE Publications Inc
Country of Manufacture GB
Country of Publication GB
Publication Date Dec 13th, 2011
Print length 296 Pages
Weight 510 grams
Dimensions 18.90 x 23.30 x 1.80 cms
Ksh 26,450.00
Manufactured on Demand 0 in stock

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Clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing.
The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one-of-a-kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

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