Health Communication Message Design : Theory and Practice
Book Details
Format
Paperback / Softback
ISBN-10
1412986559
ISBN-13
9781412986557
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 13th, 2011
Print length
296 Pages
Weight
510 grams
Dimensions
18.90 x 23.30 x 1.80 cms
Product Classification:
Communication studiesPersonal & public health
Ksh 26,450.00
Manufactured on Demand
0 in stock
Delivery Location
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Secure
Quality
Fast
Clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing.
The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one-of-a-kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.
Get Health Communication Message Design by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by SAGE Publications Inc and it has pages.