Health Service Public Relations : A Guide to Good Practice
by
Roger Silver
Book Details
Format
Paperback / Softback
ISBN-10
1857750284
ISBN-13
9781857750287
Publisher
Taylor & Francis Ltd
Imprint
Radcliffe Publishing Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 21st, 1995
Print length
198 Pages
Weight
453 grams
Product Classification:
Communication studiesPublic relationsHealth systems & services
Ksh 8,150.00
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The first edition of this book was published at a time when the health service was less sensitive to its reputation and the effect this had on public confidence
The first edition of this book was published at a time when the health service was less sensitive to its reputation and the effect this had on public confidence. Since then, health service reform, accountability and market forces have meant that all directors, managers, doctors and health professionals must communicate effectively, both internally and externally. This book, revised in the light of these changes, is a guide to the practical skills needed when communicating with patients, staff, the general public, opinion leaders, press, radio and television.
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