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Healthcare Relationship Marketing

By: Ira J. Haimowitz (Author)

Manufacture on Demand

Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780566092176

Publisher: Taylor & Francis Ltd

Publication Date: Mar 28th, 2011

Weight: 728 grams

Dimension: 24.20 x 17.80 x 2.30 cms

Category: ECONOMICS

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Offers a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. This book is suitable for readers working in pharmaceutical marketing or sales and who may not have exposure to the particular disciplines of relationship marketing and direct response measurement and optimization.

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