Helvetica Forever : Story of a Typeface
Book Details
Format
Hardback or Cased Book
ISBN-10
3037781211
ISBN-13
9783037781210
Publisher
Lars Muller Publishers
Imprint
Lars Muller Publishers
Country of Manufacture
CH
Country of Publication
GB
Publication Date
Jan 1st, 2009
Print length
130 Pages
Weight
662 grams
Dimensions
26.80 x 19.90 x 1.80 cms
Product Classification:
Typography & lettering
Ksh 4,500.00
Publisher Out of Stock
Delivery Location
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Secure
Quality
Fast
Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity a quality for which it is both criticized and admired.
Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helvetica s fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields from signal design to party flyers.
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