Henry R. Luce, Time, and the American Crusade in Asia
Book Details
Format
Hardback or Cased Book
ISBN-10
0521835771
ISBN-13
9780521835770
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jul 18th, 2005
Print length
364 Pages
Weight
666 grams
Dimensions
24.10 x 16.20 x 3.00 cms
Ksh 14,950.00
Manufactured on Demand
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This book shows how Henry Robinson Luce used his famous magazines to advance his agenda in Cold War China, Korea, Japan, and above all, Vietnam. New information on Luce, the Cold War, the Vietnam War, and that peculiarly American mix of Christianity, capitalism, and intervention in distant lands is revealed.
Henry Robinson Luce (1898–1967) founded Time, Life, Fortune, and Sports Illustrated. Born in China to missionary parents, Luce was a kind of lay preacher, anxious to mold the American mind and advance his ideological program: intervention, capitalism, democracy (when appropriate) and Christian activism. The most celebrated and influential editor of his day, Luce was also obsessed with the American mission in the world, and with China and East Asia, the place of his birth. Luce tried to ''sell'' this mission to a sometimes reluctant public. A passionate anti-Communist interventionist, he also convinced Americans that the US had perversely ''lost'' China to the Communists. A fervent advocate of the Vietnam intervention, Luce, author of the American Century edited incoming cables so that magazines might conform to his ideas.
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