Herd : How to Change Mass Behaviour by Harnessing Our True Nature
by
Mark Earls
Book Details
Format
Hardback or Cased Book
ISBN-10
0470060360
ISBN-13
9780470060360
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 26th, 2007
Print length
368 Pages
Weight
648 grams
Dimensions
23.70 x 16.10 x 2.50 cms
Product Classification:
Market researchOrganizational theory & behaviour
Ksh 4,850.00
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Argues that many in the West have misunderstood the mechanics of mass behavior because of misplaced notions of what it means to be a human being. This book offers radical, controversial and significant theory of consumer behavior in a generation.
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