Heritage and Tourism in The Global Village
Book Details
Format
Hardback or Cased Book
Book Series
Heritage: Care-Preservation-Management
ISBN-10
1138142417
ISBN-13
9781138142411
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 31st, 2016
Print length
200 Pages
Weight
453 grams
Product Classification:
Business & management
Ksh 29,500.00
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International in scope, this book examines both succesful examples of heritage management as well as some failures. It provides the principles which should underpin all heritage developments designed to attract tourism on a major scale.
A nation''s heritage is one of the most potent forces for generating tourism: the Tower of London is the greatest ''visitor attraction'' in Britain. But it is pushed into insignificance by comparison with the visitors travelling to Disneyland, Epcot and the other entertainment complexes in the USA; and it will be dwarfed by Euro-Disneyland east of Paris. So how should heritage attractions respond: should they find their own specific audiences and resources? This book, written by a leading hertage specialist, is essential reading for all those concerned both with heritage and leisure managment. International in scope, it examines successfgul examples of heritage management for tourism, and equally some failures. It aims to lay some useful ground rules which should underpin all heritage developments designed to attract tourism on a major scale.
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