Hidden Persuaders
Book Details
Format
Paperback / Softback
ISBN-10
097884310X
ISBN-13
9780978843106
Publisher
Ig Publishing
Imprint
Ig Publishing
Country of Manufacture
US
Country of Publication
GB
Publication Date
Oct 10th, 2007
Print length
200 Pages
Weight
252 grams
Dimensions
21.00 x 14.20 x 1.30 cms
Product Classification:
Media studiesMedia studies
Ksh 2,900.00
Werezi Extended Catalogue
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A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces.
A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.
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