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High School Prom : Marketing, Morals and the American Teen

By: (Author) Ann Anderson

Re-Printing

Ksh 5,450.00

Format: Paperback / Softback

ISBN-10: 0786467002

ISBN-13: 9780786467006

Publisher: McFarland & Co Inc

Imprint: McFarland & Co Inc

Country of Manufacture: US

Country of Publication: GB

Publication Date: Aug 29th, 2012

Print length: 224 Pages

Weight: 308 grams

Dimensions (height x width x thickness): 22.90 x 15.20 x 1.10 cms

Product Classification: Dance
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The prom has been a fixture in the life of American teenagers for as long as high schools have existed. Both encapsulating and magnifying the drama of adolescence, proms have been transformed from modest tea dances to costly extravaganzas supporting apparel and cosmetic makers, limousine services, hotels, magazine publishers, and hair salons. Focusing on social and economic trends, this volume examines the evolution of the prom, the development of the billion-dollar prom industry, and the event's place in popular culture, including its portrayal in film, television, and literature. Using the prom as a lens through which to view many aspects of American culture--money, sex, fashion, dance, music, television, transportation, communication, and even war--this work offers a fresh perspective on the history of American youth. Instructors considering this book for use in a course may request an examination copy here.

The prom has been a fixture in the life of American teenagers for as long as high schools have existed. Both encapsulating and magnifying the drama of adolescence, proms have been transformed from modest tea dances to costly extravaganzas supporting apparel and cosmetic makers, limousine services, hotels, magazine publishers, and hair salons.

Focusing on social and economic trends, this volume examines the evolution of the prom, the development of the billion-dollar prom industry, and the event''s place in popular culture, including its portrayal in film, television, and literature. Using the prom as a lens through which to view many aspects of American culture--money, sex, fashion, dance, music, television, transportation, communication, and even war--this work offers a fresh perspective on the history of American youth.

Instructors considering this book for use in a course may request an examination copy here.


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