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High-Tech Entrepreneurship : Managing Innovation, Variety and Uncertainty

By: (Edited by) Mette Moensted , (Edited by) Michel Bernasconi , (Edited by) Simon Harris

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Ksh 10,000.00

Format: Paperback / Softback

ISBN-10: 0415380596

ISBN-13: 9780415380591

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Aug 3rd, 2006

Print length: 312 Pages

Weight: 476 grams

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Edited by a multi-national team, this comprehensive book focuses on the blend of theory and practice needed to accurately inform advanced entrepreneurship students of the specifics of high-tech start-ups.

High-tech businesses form a crucial part of entrepreneurial activity – in some ways presenting very typical examples of entrepreneurship, yet in some ways representing quite different challenges. The uncertainty in innovation and advanced technology makes it difficult to use conventional economic planning models, and also means that the management skills used in this area must be more responsive to issues of risk, uncertainty and evaluation than in conventional business opportunities.

Specifically focusing on the mix of theory and practice needed to accurately inform students, the key topics covered include:

  • uncertainty and innovation
  • entrepreneurial finance
  • marketing technological innovations
  • high-tech incubation management.

Including case studies to give practical insights into genuine business examples, this comprehensive book has a distinctly ‘real-world’ focus throughout. Edited by a multi-national team, it draws together leading writers and researchers from across Europe, making it a must-read for all those involved in advanced entrepreneurship with specific interests in high-tech start-ups.


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