Highly Effective Marketing Analytics : A Practical Guide to Improving Marketing ROI with Analytics
by
Mu Hu
Book Details
Format
Paperback / Softback
ISBN-10
1951527089
ISBN-13
9781951527082
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 30th, 2019
Print length
242 Pages
Weight
331 grams
Dimensions
22.80 x 15.20 x 1.20 cms
Product Classification:
EconometricsEconomic statisticsKnowledge managementSales & marketing
Ksh 4,150.00
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Infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics.
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