Hispanic Marketing : The Evolution of the Latino Consumer
Book Details
Format
Hardback
ISBN-10
103213772X
ISBN-13
9781032137728
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 5th, 2024
Print length
478 Pages
Weight
880 grams
KSh 30,600.00
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0 in stock
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Quality
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This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispanic segments, and includes new case studies and instructor materials.
This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispanic segments, and includes new case studies and instructor materials.
Get Hispanic Marketing by Betty Ann Korzenny, Felipe Korzenny at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 478 pages.
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