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Historical Research in Marketing Management

By: Mark Tadajewski (Author) , D.G. Brian Jones (Author)

Manufacture on Demand

Ksh 6,700.00

Format: Paperback or Softback

ISBN-13: 9780367002152

Publisher: Taylor & Francis Ltd

Publication Date: Sep 18th, 2018

Dimension: 24.60 x 17.40 x 42.00 cms

Category: Sales & marketing management

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This wide-ranging collection explores the historical dimensions of marketing management, focusing on three themes; historical method, marketing history, and the history of marketing thought. This book was originally published as a special issue of the Journal of Marketing Management.

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