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Historicising Transmedia Storytelling

By: Matthew Freeman (Author)

Manufacture on Demand

Ksh 9,350.00

Format: Paperback or Softback

ISBN-13: 9780367884710

Publisher: Taylor & Francis Ltd

Publication Date: Dec 10th, 2019

Weight: 334 grams

Dimension: 15.30 x 22.70 x 1.60 cms

Category: Literary studies: general

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Through studies of the storyworlds constructed for The Wizard of Oz, Tarzan, and Superman, the book reveals how new developments in advertising, licensing, and governmental policy across the twentieth century enabled historical systems of transmedia storytelling to emerge.

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