Hitch Your Antenna To The Stars : Early Television and Broadcast Stardom
by
Susan Murray
Book Details
Format
Paperback / Softback
ISBN-10
0415971314
ISBN-13
9780415971317
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 1st, 2005
Print length
240 Pages
Weight
440 grams
Dimensions
22.70 x 16.40 x 1.30 cms
Ksh 8,100.00
Re-Printing
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Argues that television stars were central to the growth and development of American broadcasting. They were used not only to promote programs and the sale of advertised consumer goods, but also to establish network identities. This book includes profiles of well-known performers such as Milton Berle, Sid Caesar, and Jackie Gleason.
In this cultural and industrial history of early television, Susan Murray examines how and why the broadcasting industry gave birth to the idea of TV stars. Combining a sweeping view of the rise of the medium with profiles of Milton Berle, Sid Caesar, Jackie Gleason, Lucille Ball, and other early television greats, Murray illuminates the central role played by television stars in the growth and development of American broadcasting.
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