Holy Hype : A Guide to Religious Fervor in the Advertising of Goods and the Good News
Book Details
Format
Hardback
ISBN-10
179362934X
ISBN-13
9781793629340
Publisher
Bloomsbury Publishing Plc
Imprint
Lexington Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 13th, 2022
Print length
258 Pages
Weight
526 grams
Dimensions
15.90 x 23.60 x 2.20 cms
Product Classification:
Communication studiesReligion & beliefsMedia studiesMedia studiesAdvertisingReligion and beliefs
KSh 18,450.00
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This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.
This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.
Get Holy Hype by Pamela L. Morris, Susan H. Sarapin at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Bloomsbury Publishing Plc and it has 258 pages.
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