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Hospitality Business Development

By: (Author) Ahmed Hassanien , (Author) Crispin Dale

Werezi Extended Catalogue
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Ksh 27,900.00

Format: Hardback or Cased Book

ISBN-10: 1138491179

ISBN-13: 9781138491175

Edition Number: 2

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Nov 19th, 2019

Print length: 236 Pages

Weight: 640 grams

Product Classification: Service industries
Events management industries

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Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organization operates.

Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organisation operates.

Since the first edition, the hospitality industry has evolved significantly with the emergence of new entrants, new technologies and evolved global market structures. This new edition has been updated to reflect these developments in the field and includes the following:

  • New contemporary topics such as social enterprises, business models, social capital, value proposition, co-creation and the sharing economy.

  • Examples and case studies on hospitality organisations from across the world to demonstrate the globalisation of the hospitality business.

  • A new up-to-date standard for explaining the hospitality business development concept, scope and process.

This book equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. It is a must-read for anyone studying or working in the hospitality industry.

Get Hospitality Business Development by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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