Housework and Housewives in American Advertising : Married to the Mop
Book Details
Format
Hardback or Cased Book
ISBN-10
023011489X
ISBN-13
9780230114890
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 16th, 2011
Print length
273 Pages
Weight
460 grams
Dimensions
22.30 x 14.50 x 2.10 cms
Ksh 8,100.00
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An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
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