Housework and Housewives in American Advertising : Married to the Mop
Book Details
Format
Paperback / Softback
ISBN-10
1137347236
ISBN-13
9781137347237
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 27th, 2013
Print length
273 Pages
Weight
358 grams
Dimensions
21.00 x 14.00 x 1.60 cms
Product Classification:
History of the AmericasSocial & cultural historyAdvertising & societyGender studies: women
Ksh 8,100.00
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Housework and Housewives in American Advertising traces the surprisingly persistent depiction of housework as women''s work in advertising from the late 1800s to today. Cultural historian Jessamyn Neuhaus reveals advertising to be our most significant publ
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
Get Housework and Housewives in American Advertising by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
