Housework and Housewives in American Advertising : Married to the Mop
1st ed. 2011
Book Details
Format
Paperback / Softback
ISBN-10
134929618X
ISBN-13
9781349296187
Edition
1st ed. 2011
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
US
Country of Publication
GB
Publication Date
Dec 4th, 2015
Print length
273 Pages
Ksh 8,100.00
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An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
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