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How Brands Grow 2 Revised Edition

By: Ehrenberg Bass Institute) Romaniuk Research Professor and Associate Director Jenni (Research Professor and Associate Director (Author) , Ehrenberg Bass Institute) Sharp Director Bryon (Director (Author)

8 in stock

Ksh 7,500.00

Format: Hardback or Cased Book

ISBN-13: 9780190330026

Publisher: Oxford University Press Australia

Publication Date: Sep 20th, 2021

Weight: 516 grams

Dimension: 16.30 x 23.60 x 2.10 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

Get How Brands Grow 2 Revised Edition by Jenni (Research Professor and Associate Director, Research Professor and Associate Director, Ehrenberg Bass Institute) Romaniuk at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Oxford University Press Australia and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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