How Brands Grow 2 Revised Edition : Including Emerging Markets, Services, Durables, B2B and Luxury Brands
2 Revised edition
Book Details
Format
Hardback or Cased Book
ISBN-10
0190330023
ISBN-13
9780190330026
Edition
2 Revised edition
Publisher
Oxford University Press Australia
Imprint
OUP Australia and New Zealand
Country of Manufacture
CN
Country of Publication
GB
Publication Date
Sep 20th, 2021
Print length
256 Pages
Weight
524 grams
Dimensions
16.30 x 23.60 x 2.10 cms
Product Classification:
Sales & marketing managementSales & marketingPublic relations
Ksh 6,200.00
Werezi Extended Catalogue
Delivery in 14 days
14 copies in stock
Delivery Location
Delivery fee: Select location
Delivery in 14 days
Secure
Quality
Fast
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, ''Getting Down to Business-to-Business Markets''.
Get How Brands Grow 2 Revised Edition by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Oxford University Press Australia and it has pages.
