How Coca-Cola Took Over the World : And 100 More Amazing Stories About the World's Greatest Brands
by
Giles Lury
Book Details
Format
Paperback / Softback
ISBN-10
1911498258
ISBN-13
9781911498254
Publisher
LID Publishing
Imprint
LID Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 14th, 2017
Print length
192 Pages
Weight
322 grams
Dimensions
13.30 x 19.80 x 2.60 cms
Product Classification:
Sales & marketingSales and marketing
Ksh 2,350.00
Re-Printing
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
The stories of some of the world's most revered brands - and the lessons we can learn from them.
A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and informative tales of some of the world's greatest brands, including Tiffany's, Mercedes, Apple, Pinterest, Chanel No. 5, Corona, Brewdog, Spanx, LG, KFC, WWF, Guinness World Records and Coca-Cola. The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation and repositioning and renovation. For each story, the author has drawn a moral - a marketing principle that can be applied to many brand and marketing challenges facing businesses today. When pulled together as they are by the author in the final chapter, they provide the reader with a compelling and inspirational toolbox.
Get How Coca-Cola Took Over the World by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by LID Publishing and it has pages.
