How Cool Brands Stay Hot : Branding to Generations Y and Z
3 Revised edition
Book Details
Format
Paperback / Softback
ISBN-10
0749477172
ISBN-13
9780749477172
Edition
3 Revised edition
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 3rd, 2016
Print length
312 Pages
Weight
484 grams
Dimensions
23.40 x 15.60 x 1.70 cms
Product Classification:
AdvertisingMarket research
Ksh 5,700.00
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Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.
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