How Digital Intelligence Drives Business Growth
Book Details
Format
Paperback / Softback
Book Series
Management for Professionals
ISBN-10
9819943019
ISBN-13
9789819943012
Publisher
Springer Verlag, Singapore
Imprint
Springer Verlag, Singapore
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 24th, 2024
Print length
392 Pages
Ksh 19,800.00
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This book aims to build a framework for understanding how to achieve new business growth through digital intelligence.
This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises'' branding, product, distribution channel, marketing, logistics, and organization under the new context, and studies the successful cases in digital intelligence of 6 Chinese enterprises. For business school students, researchers, managers, and practitioners, it is helpful to build an overview and understanding on strategy level as well as practice level.
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