How to be Profitable and Moral : A Rational Egoist Approach to Business
Book Details
Format
Paperback / Softback
ISBN-10
0761861602
ISBN-13
9780761861607
Publisher
University Press of America
Imprint
Hamilton Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 15th, 2013
Print length
166 Pages
Weight
259 grams
Dimensions
22.70 x 15.10 x 1.30 cms
Product Classification:
Business ethics & social responsibilityManagement: leadership & motivation
Ksh 7,300.00
Manufactured on Demand
0 in stock
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Quality
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According to conventional morality, either a business manager maximizes profits and compromises on morality, or sacrifices profits in order to remain moral. Woiceshyn explains why this is a false dichotomy and offers rational egoism as an alternative moral code to managers who want to be both profitable and moral.
A basic dilemma confronting today’s manager is how to be both profitable and moral. Making profits through immoral means—such as deceiving investors or customers—is unsustainable. Likewise, remaining moral while losing money will cause a business to fail. According to conventional morality, either a business manager maximizes profits and necessarily compromises on ethics, or necessarily sacrifices profits in order to be moral. Woiceshyn explains why this is a false dichotomy and offers rational egoism as an alternative moral code to businesspeople who want to maximize profits ethically. Through logical argument and various examples, this book shows how to apply principles such as rationality, productiveness, honesty, justice, and pride for long-term self-interest.
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