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HOW TO DISCOVER CUSTOMER VALUE?
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HOW TO DISCOVER CUSTOMER VALUE? : TOOLS TO GROW YOUR BUSINESS

Book Details

Format Paperback / Softback
ISBN-10 9355200072
ISBN-13 9789355200075
Publisher Rupa Publications India Pvt. Ltd
Imprint Rupa Publications India Pvt. Ltd
Country of Manufacture IN
Country of Publication GB
Publication Date Oct 10th, 2021
Print length 264 Pages
Weight 310 grams
Dimensions 13.30 x 20.30 x 1.80 cms
Ksh 2,650.00
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Introducing the Value Discovery Canvas tool Is there a structured process to develop customer insights that can be shared and brainstormed across teams? If you know what the customer really wants, you can grow your business, develop competitive advantage, create superior customer value and avoid wasteful expenditure. This book provides a useful framework called the Customer-Action-Cycle, introduces the Value Discovery Canvas tool, andays down the Value Discovery Process. Written in a simple, easy-to-understandanguage, the book addresses two basic questions: Where does customer value reside and how does one find it?

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