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How to Get to Great Ideas : A system for smart, extraordinary thinking

By: (Author) Dave Birss

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Ksh 2,700.00

Format: Hardback or Cased Book

ISBN-10: 1473692148

ISBN-13: 9781473692145

Publisher: John Murray Press

Imprint: Nicholas Brealey Publishing

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Nov 8th, 2018

Print length: 240 Pages

Weight: 354 grams

Dimensions (height x width x thickness): 21.80 x 16.60 x 2.10 cms

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A tangible approach to building the intangible skill of creativity, offering a simple new theory about how to have original and valuable ideas.

The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology. Written by former advertising creative director Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame a problem, how to push your thinking, how to sell the idea, how to build support for it and how to inspire others to have great ideas. It proves that any organization - and any individual or department within an organization - can create a fertile environment for ideas.

Combining a practical research-based system with fascinating insights and inspiring and humorous writing, the book also includes the problem-solving system RIGHT Thinking. This is a tool which enables a more effective way to generate more effective ideas, and is one that anyone can use to transform themselves or their business. Training on this system is also available in person from the author. And will be released soon as an online course.


Get How to Get to Great Ideas by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by John Murray Press and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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