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How To Make It In Advertising
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How To Make It In Advertising

Book Details

Format Paperback / Softback
ISBN-10 0753541521
ISBN-13 9780753541524
Publisher Ebury Publishing
Imprint Virgin Books
Country of Manufacture GB
Country of Publication GB
Publication Date May 6th, 2013
Print length 190 Pages
Weight 180 grams
Dimensions 19.60 x 13.10 x 1.50 cms
Ksh 2,350.00
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You'll find essential advice on how to get started and how to get ahead, as well as the insider's view of the genuine pros and cons of each job, from copywriter to account handler.

Advertising. Is it really ''the greatest art form of the twentieth century''
(Marshall McLuhan)? Whatever your views, it is undeniably one of the most
popular career choices going-and one of the most difficult to get into. If
you want to be creative and make money, or simply fancy trying your hand
at a job in one of the most powerful industries around, then this
indispensable guide is all you''ll need to get a foot in the door and keep a
step ahead of the competition. It''s a careers guide with a difference, using
the experience and wisdom of some of the industry''s top people. You''ll find
essential advice on how to get started and how to get ahead, as well as
the insider''s view of the genuine pros and cons of each job, from copywriter
to account handler. Your new career starts here.


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