How to Manage Your Global Reputation : A Guide to the Dynamics of International Public Relations
1st ed. 1998
Book Details
Format
Paperback / Softback
ISBN-10
1349140724
ISBN-13
9781349140725
Edition
1st ed. 1998
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 1998
Print length
172 Pages
Product Classification:
Business communication & presentationSales & marketing
Ksh 8,100.00
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The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today.
The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world''s prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.
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