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How to Market Your Business
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How to Market Your Business : A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing

6 Revised edition

Book Details

Format Paperback / Softback
ISBN-10 0749451459
ISBN-13 9780749451455
Edition 6 Revised edition
Publisher Kogan Page Ltd
Imprint Kogan Page Ltd
Country of Manufacture GB
Country of Publication GB
Publication Date Mar 3rd, 2008
Print length 272 Pages
Weight 505 grams
Dimensions 23.40 x 15.70 x 1.80 cms
Ksh 2,700.00
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Successfully market your small business or start-up with this detailed guide, offering tried and tested advice on advertising, promotion, selling techniques, product launches, exports, innovation and the Internet.

Written in straightforward language, this useful guide offers tried and tested advice on constructing profitable marketing strategies for your business. Revealing how to revitalize your products and services using straightforward marketing know-how, How to Market Your Business covers everything from market research, advertising, promotion, selling techniques, product launches, and use of the internet - everything you need to ensure your product reaches your market successfully.

Now fully updated, this new sixth edition has been thoroughly rewritten to keep you up to date with all the new channels to market, in particular those offered by the internet. With a strong emphasis on practical advice this is an essential guide to good marketing on a tight budget for anyone, regardless of their level of marketing experience.


Get How to Market Your Business by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Kogan Page Ltd and it has pages.

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