How to Market Your School : A Guide to Marketing, Communication, and Public Relations for School Administrators
Book Details
Format
Paperback / Softback
ISBN-10
1607097699
ISBN-13
9781607097693
Publisher
Bloomsbury Publishing Plc
Imprint
Rowman & Littlefield Education
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 16th, 2010
Print length
266 Pages
Weight
386 grams
Dimensions
22.80 x 15.70 x 2.00 cms
Product Classification:
Organization & management of education
Ksh 9,000.00
Manufactured on Demand
0 in stock
Delivery Location
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Quality
Fast
Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and school districts need an effective marketing program. However, even school and district administrators who recognize the importance of marketing often feel unprepared to initiate and maintain a strategic marketing effort. How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising. Although written for public school administrators, the book is equally applicable to private and charter schools.
Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and school districts need an effective marketing program. However, even school and district administrators who recognize the importance of marketing often feel unprepared to initiate and maintain a strategic marketing effort. How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising. Although written for public school administrators, the book is equally applicable to private and charter schools.
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