How to Measure and Manage Your Corporate Reputation
Book Details
Format
Hardback or Cased Book
ISBN-10
0566085526
ISBN-13
9780566085529
Publisher
Taylor & Francis Ltd
Imprint
Gower Publishing Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 28th, 2004
Print length
112 Pages
Weight
356 grams
Dimensions
25.20 x 17.30 x 1.30 cms
Product Classification:
Business strategyQuality Assurance (QA) & Total Quality Management (TQM)Public relations
Ksh 27,900.00
Re-Printing
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Terry Hannington provides a "blueprint" for effectively measuring and managing your reputation. That means understanding the difference between brand and reputation, the significance of the latter and how you get your reputation in the first place.
The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn''t always work, witness Monday or Consignia, both victims of their ''infectious history''. Terry Hannington provides a blueprint for effectively measuring and managing your reputation. That means understanding the difference between brand and reputation, the significance of the latter and how you get your reputation in the first place. This book shows you how to measure and understand stakeholder influence via reputation assessment research techniques and, once you have done that, how to build and manage a reputation management plan.
Get How to Measure and Manage Your Corporate Reputation by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
