How to Measure and Manage Your Corporate Reputation
Book Details
Format
Paperback / Softback
ISBN-10
1032837624
ISBN-13
9781032837628
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 24th, 2024
Print length
104 Pages
Weight
200 grams
Ksh 7,400.00
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0 in stock
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Quality
Fast
The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, all victims of their 'infectious history'. Terry Hannington provides a blueprint for effectively me
The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn''t always work, witness Monday or Consignia, both victims of their ''infectious history''. Terry Hannington provides a blueprint for effectively measuring and managing your reputation. That means understanding the difference between brand and reputation, the significance of the latter and how you get your reputation in the first place. This book shows you how to measure and understand stakeholder influence via reputation assessment research techniques and, once you have done that, how to build and manage a reputation management plan.
Get How to Measure and Manage Your Corporate Reputation by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
