How to Measure Digital Marketing : Metrics for Assessing Impact and Designing Success
1st ed. 2014
by
L. Flores
Book Details
Format
Paperback / Softback
ISBN-10
1349464880
ISBN-13
9781349464883
Edition
1st ed. 2014
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 2014
Print length
255 Pages
Weight
402 grams
Dimensions
15.20 x 22.80 x 2.60 cms
Product Classification:
E-commerce: business aspectsSales & marketingSales and marketingMarket research
Ksh 9,900.00
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Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.
Get How to Measure Digital Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
