How to Predict the Unpredictable : The Art of Outsmarting Almost Everyone
Book Details
Format
Paperback / Softback
ISBN-10
1780747209
ISBN-13
9781780747200
Publisher
Oneworld Publications
Imprint
Oneworld Publications
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 1st, 2015
Print length
304 Pages
Weight
270 grams
Dimensions
19.70 x 17.20 x 2.30 cms
Product Classification:
PsychologyBusiness & managementBusiness and Management
Ksh 2,000.00
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From paper-scissors-stone to the stock market, the economics and psychology that will help you play to win
We are hard-wired to believe that the world is more predictable than it is. We chase ‘winning streaks’ that are often just illusions, and we are all too predictable exactly when we try hardest not to be. In the 1970s, Daniel Kahneman and Amos Tversky coined the phrase ‘representativeness’ to describe the psychology of this behaviour. Since then representativeness has been used by auditors to catch people fiddling their tax returns and by hedge fund managers to reap billions from the emotions of small investors. Now Poundstone for the first time makes these techniques fun, easy, and profitable for everyone, in the everyday situations that matter. You’ll learn how to tackle multiple choice tests, what internet passwords to avoid, how to up your odds of winning the office Premier League sweepstakes, and the best ways to invest your money.
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