How to Price : A Guide to Pricing Techniques and Yield Management
by
Oz Shy
Book Details
Format
Paperback / Softback
ISBN-10
0521715644
ISBN-13
9780521715645
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 14th, 2008
Print length
448 Pages
Weight
788 grams
Dimensions
25.10 x 22.00 x 2.40 cms
Product Classification:
Sales & marketing
Ksh 8,450.00
Manufactured on Demand
0 in stock
Delivery Location
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Secure
Quality
Fast
Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their research on pricing and revenue management. This book introduces a wide variety of research results on pricing techniques in a unified, systematic way and at varying levels of difficulty.
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