How to Sell at Margins Higher Than Your Competitors : Winning Every Sale at Full Price, Rate, or Fee
Book Details
Format
Hardback or Cased Book
ISBN-10
0471744832
ISBN-13
9780471744832
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Dec 2nd, 2005
Print length
272 Pages
Weight
472 grams
Dimensions
23.90 x 17.70 x 2.60 cms
Product Classification:
Sales & marketing
Ksh 4,150.00
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Every business in every industry faces the specter of lower--priced competition. In order to maintain healthy margins, most companies cana t drop their prices endlessly. Instead, they have to find a way to sell their product despite its price. This book offers practical advice and smart tactics for outselling a lower--priced competitor.
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