How to Write a Marketing Plan : Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
8 Revised edition
Book Details
Format
Hardback or Cased Book
Book Series
Creating Success series
ISBN-10
1398619868
ISBN-13
9781398619869
Edition
8 Revised edition
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 3rd, 2025
Print length
200 Pages
Product Classification:
Sales & marketingSales and marketing
Ksh 8,450.00
Werezi Extended Catalogue
0 in stock
Delivery Location
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Secure
Quality
Fast
Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.
<p><b>A strong marketing plan can turn a great idea into lasting success.</b><br><br> <i><b>How to Write a Marketing Plan</b></i> is your step-by-step guide to creating a clear, effective and results-driven plan. Learn how to carry out a marketing audit, set objectives, manage budgets and build campaigns that deliver measurable impact. You'll also discover how to use digital tools, from email and social media to mobile marketing and web analytics, to reach the right audience at the right time.<br><br> Written by leading marketing expert, <b>John Westwood,</b> this updated edition is packed with practical exercises, templates and top tips to help you present and implement your plan with confidence. Complete with summaries and a detailed sample plan, it's the essential guide for anyone who wants to boost their brand or business.</p>
Get How to Write a Marketing Plan by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Kogan Page Ltd and it has pages.
