How To Write a Marketing Plan for Health Care Organizations
Book Details
Format
Hardback or Cased Book
ISBN-10
0866564500
ISBN-13
9780866564502
Publisher
Taylor & Francis Inc
Imprint
Routledge
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 1st, 1985
Print length
184 Pages
Weight
453 grams
Product Classification:
Sales & marketingHealth systems & services
Ksh 26,100.00
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A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.
A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.
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