How To Write Better Copy
Book Details
Format
Paperback / Softback
Book Series
How To: Academy
ISBN-10
1509814574
ISBN-13
9781509814572
Publisher
Pan Macmillan
Imprint
Bluebird
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 8th, 2016
Print length
192 Pages
Weight
138 grams
Dimensions
19.40 x 12.30 x 1.50 cms
Product Classification:
Writing & editing guides
Ksh 1,600.00
Werezi Extended Catalogue
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Advice on getting people to notice your copy, engage with it and do what you want them to do.
<p>Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, <i>How To Write better Copy </i>by Steve Harrison will help you write better copy.<br><br>It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.</p>
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