How Women Decide : What's True, What's Not, and Why It Matters

Decision-making is different for women: here's how it works, and why

When a man faces a difficult decision, he needs to make a judgement. When a woman faces the same decision, she must also deal with being judged. It’s hardly surprising then that even the smartest women mislabel their rational decisions as a product of their ‘female intuition’ – a long-running myth that still prevails today. The reality is women are often the best decision-makers, but for all the wise words out there about how we decide, very few have been written with women in mind. In this path-breaking book, Therese Huston provides a much-needed corrective. Drawing on personal interviews with business leaders and expert data analysis, she demonstrates the unique psychological differences between the sexes that affect how women work, lead and make big life choices. Passionate, persuasive and superbly researched, How Women Decide offers a wealth of practical and enlightening insights, enabling women to make stronger, smarter decisions in a world that still whispers they can’t.