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Human Motivation
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Human Motivation

Book Details

Format Paperback / Softback
ISBN-10 0521369517
ISBN-13 9780521369510
Publisher Cambridge University Press
Imprint Cambridge University Press
Country of Manufacture GB
Country of Publication GB
Publication Date Jan 29th, 1988
Print length 676 Pages
Weight 1,252 grams
Dimensions 24.60 x 18.70 x 3.50 cms
Product Classification: Neurosciences
Ksh 12,100.00
Manufactured on Demand 0 in stock

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Human Motivation, originally published in 1987, offers a broad overview of theory and research measuring motives, the development of motives out of natural incentives and the relationship of motives to emotions, to values and to performance under a variety of conditions.
Human Motivation, originally published in 1987, offers a broad overview of theory and research from the perspective of a distinguished psychologist whose creative empirical studies of human motives span forty years. David McClelland describes methods for measuring motives, the development of motives out of natural incentives and the relationship of motives to emotions, to values and to performance under a variety of conditions. He examines four major motive systems - achievement, power, affiliation and avoidance - reviewing and evaluating research on how these motive systems affect behaviour. Scientific understanding of motives and their interaction, he argues, contributes to understanding of such diverse and important phenomena as the rise and fall of civilisations, the underlying causes of war, the rate of economic development, the nature of leadership, the reasons for authoritarian or democratic governing styles, the determinants of success in management and the factors responsible for health and illness. Students and instructors alike will find this book an exciting and readable presentation of the psychology of human motivation.

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