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Humor in Advertising

By: Marc G. Weinberger (Author) , Charles S. Gulas (Author) , Charles R. Taylor (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780367722616

Publisher: Taylor & Francis Ltd

Publication Date: Jun 22nd, 2021

Dimension: 24.60 x 17.40 x 62.00 cms

Category: MUSEOLOGY & HERITAGE STUDIES

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This book summarizes the cumulative state of knowledge on humor in advertising and provides new cutting edge research on key topics such as humor's use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability.

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