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Humor in Advertising

By: Marc G. Weinberger (Author) , Charles S. Gulas (Author) , Charles R. Taylor (Author)

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Ksh 9,350.00

Format: Paperback or Softback

ISBN-13: 9780367722630

Publisher: Taylor & Francis Ltd

Publication Date: Sep 25th, 2023

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This book summarizes the cumulative state of knowledge on humor in advertising and provides new cutting edge research on key topics such as humor's use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability.

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